Here is an example of how your hotel could look on Googles hotel listing search results: With increased visibility, your website will likely see a boost in visitors and inquiries. Hotel Engine uses cookies to improve your experience and for marketing. Privacy Policy. A study from Bright Local found that businesses with more than 100 images on Google My Business get 1038 percent more direct searches than the average business. ", This has been a great way to not only book online for our crew and associates but to also track our job costs for lodging! Does your company already have a Hotel Engine account? To see if your hotel already has a listing, go to the Claim Listing page and search your business name. They show potential customers the worst-case scenario, as well as how you respond to it. Our employees are our biggest asset and having a partner who makes travel easy for them is a 'win-win' for all. To start, Tripadvisor will ask numerous questions to ensure the most information is included in your listing. Google and Tripadvisor are industry leaders, but Booking.com is another popular option for listing your hotel. A major pain point for customers is the inability to compare services and prices easily. You should update prices and availability daily if needed. It will be important to update your details regularly to ensure the best experience for customers. Aside from Google My Business, Tripadvisor, and Booking.com, other hotel booking engines to consider include: The more often you update your Google hotel listings, the better. The more information you add, the greater the benefit to the customer. How can you speed up the process? Once your listing is approved, you will receive access to Bookings Extranet. This cookie is set by GDPR Cookie Consent plugin. Platforms like Google and Tripadvisor have many marketing tools available for business owners. Enter your email address and then click Continue.. While not all of them are free, there are many affordable options. This is your chance to show the best your hotel has to offer. A Google business listing can exist without a Google My Business account connected. As a verified Tripadvisor business, you can purchase storefront stickers and marketing materials through their vendors. Analytical cookies are used to understand how visitors interact with the website.

TRAVEL NEWS, JOBS & EVENTS! With hotel listing sites, customers can easily compare accommodations to find the one that meets their needs. It's been a huge money-saver for our company, and it has really been easy to use. Partner properties can now push rates and availability in real-time to the search giant. These questions include: You will also have the chance to select amenities your hotel provides from a list of common options: The amenities list is not comprehensive, but you can provide more details once your hotel listing is published. My only question is, will it be yours? The steps are: Using the account you created above, you can now click List your property under Hotels, B&Bs, and more. Something went wrong while submitting the form. I'm very happy with our Hotel Engine experience!, I need well-priced hotels that will be my driver's temporary home away from home if their truck needs work. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); If you want my team to just do your marketing for you, How to Add Your Hotel to Google, TripAdvisor, and More, Google requires hotels to be running ads with them, Google Keyword Planner (now part of Google Ads), geographic location for customers you serve, whether you accept messages from customers. I love that Hotel Engine actually calls the hotels, does what they can to help solve issues, and doesn't charge extra for booking reservations for us over the phone. Sign up here to get the latest news, updates and special offers delivered directly to your inbox. The cookie is used to store the user consent for the cookies in the category "Other.

How many rooms or units does the property have? New properties/ Non STAAH Customerscan signup for STAAHGet Googlefeaturehere, Hong Kong Harbour Fiesta: Dazzling Multimedia Show, New Data on the Role of Travel in Building Connections, Guestline partners with Google to help hotels drive more direct bookings, STAAH wins top connectivity provider accolade from Expedia, Japan to open to tourists after COVID, with masks, insurance, New Zealand reopens to travellers after two years, Cambodia cuts quarantine period for unvaccinated travellers, Remote Corporate Travel Agent Flexible Hours Full/Part time, IHG announces new partnerships to combat human trafficking, SITA unveils eVisa and electronic travel authorisation to, Ras Al Khaimah visitor numbers return to pre-Covid levels in, Two new tourist circuits in Arunachal Pradesh on the anvil. You can create campaigns that boost your hotel listing to the top of search engine results pages and Google My Business results pages. With the request initiated, you will first need to establish who you are and your connection with the business. Stay up to date with the latest travel industry news, insights, and events from Sojern. For example, a website may provide you with local weather reports or traffic news by storing data about your current location. Its a great change, at a point in time when the industry can take all the help it needs, says Tony. Customers know that business listing services, like Google and Tripadvisor, vet their listings. Travel Daily - Informing, connecting and developing the worlds travel industry professionals. Blocking categories may impact your experience on the website. These items are required to enable basic website functionality. Its one click, book, done., "Hotel Engine provides a dedicated account representative who makes the entire process seamless and hassle-free for our team. He is the co-founder of NP Digital. For example, whether there is an extra charge or how often a service is performed: Tripadvisor provides a streamlined process for requesting your hotels listing. I was so impressed that I immediately called our CFO and told him about it. These items are used to deliver advertising that is more relevant to you and your interests. What accommodation type best describes this property? A Google hotel or Tripadvisor listing also makes it possible for customers to book a stay at your hotel at any time. The listings will appear below-paid results in Google hotel search. Once youre verified as the owner or account manager of the hotel, you can respond to ratings and reviews as the business. Yes! The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. This puts the power into the hands of your customers. You will also have the chance to upload photos of your hotel. Its easy to set-up, seamless and an opportunity that could bring fantastic results to properties who have faced a tough 12 months and keen to improve profitability by growing their share of commission-free direct bookings, says Tony Howlett, chief operating officer in STAAH. Business listings with more than 100 images also see more calls, direction requests, and website clicks.

Take your hotel marketing efforts a step further with paid advertisements. For larger businesses like hotels, the listing likely exists on Google already. You can make edits to your business profile after you complete the steps above. Your customers should not need to go to multiple websites to find more in-depth information. Request Access, Hotel Engine is a great find. Most of them use free directories like Google and Tripadvisor to reach prospective customers. No, I have enough traffic. Besides these three mentioned, also consider other platforms to add your hotel listing to, like Oyster, HotWire, Priceline, Travelocity, Yelp, and more. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The feature, calledGet Google, is available to allSTAAH Booking Enginecustomers. How frequently is the front desk or check-in location staffed? The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. This includes if the number is currently on any Do Not Call Lists. This cookie is set by GDPR Cookie Consent plugin. Just reliable service on demand. There are many benefits to using these websites, including increased visibility and trustworthiness.

For verification purposes, be sure the information you provide is accurate and up-to-date. Just be sure to avoid the top reasons for checkout abandonment! I must admit that the Hotel Engine is one of the most advanced travel softwares in the industry.". Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. This naturally boosts your hotels trustworthiness in the eyes of potential customers. For example, one benefit of adding pricing to your business listing is the automatic creation of a free booking link. This cookie is set by GDPR Cookie Consent plugin. Accuracy of availability and dynamic rate management via the STAAH booking engine helps properties bring their A-game to the metasearch giant and puts them in greater control of their guests online booking experience, adds Tony Howlett, COO in STAAH. The aim is to target relevant keywords with high volume and low competition. You should also respond to reviews regularly.

Oops! The more platforms your hotel is listed on, the more people will see it. Theres no fighting with hotels, faxing credit cards, email authorizations, or any of these other problems that we have experienced in the past. We focus on four key areas that take your lodging process from unmanageable to unbeatable. This information will be available for customers once the listing is live. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and atop 100 entrepreneur under the age of 35 bythe United Nations. This increases the odds of bookings for your hotel, especially if your listing provides accurate information and high-quality photos. No annual fees, no contracts and no required minimums. Hey, I'm Neil Patel. I hope you enjoy reading this blog post. The timeframe may vary, though it typically takes five business days. This shows you are an active business owner who is attentive to your customers and their feedback. This often occurs when a user writes a review. danelec Yes, I want more traffic Thank you! When you list your hotel on a website like Google, you borrow its trustworthiness. and executives subscribed to our daily newsletter. The more photographs a listing has, the more likely it is to convert. Pricing,click-through ratesandlanding experiencehave been identified asindicators that will be used to rank properties in the available spots for chosen keywords. Tripadvisor also has its own suite of tools and services. These include: Google requires hotels to be running ads with them in order to appear on Google Hotel results. As mentioned, Google My Business incorporates seamlessly with Google Ads. STAAH partners with Google following announcement of free hotel listings to boost reach and direct bookings, Meetings, Incentives, Conferencing, Exhibitions (MICE), Destination NaJomtien BanAmphur BangSaray *NEW*, *NEW*, Affordable Luxury in Thailand by Centara Hotels, Rising Above the Oridinary by Conrad Bangkok, MICE (Meetings, Incentives, Conferencing, Exhibitions). The changes will not be visible on Google until your business has been verified, though. Save my name, email, and website in this browser for the next time I comment. This cookie is set by GDPR Cookie Consent plugin. The final step is to affirm the information you provided is true, and that you have the authority to request a listing. We partner with 2,700 brands and over 700,000 properties, from your favorite chains to boutique and luxury hotels. Have you ever wondered how competitors hotels are ranking on the first page of Google? See How My Agency Can Drive Massive Amounts of Traffic to Your Website. This storage is often necessary for the basic functionality of the website. These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. Once that is done, you can submit your listing for review. All Rights Reserved. Here are a few key reasons to do so. STAY UPDATED WITH THE LATEST When your listing contains all relevant information, including availability and price, customers can make a quick but educated decision. To make the most of this new feature, leading hospitality distribution specialist,STAAHhas completed its integration withGoogle. My call with the member experience rep was truly a WOW moment. Your submission has been received! These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. Hotel Engine has made it easy to find and to book them. This is a portal where you can update your availability calendar, prices, and other listing details. With the listing submitted, Tripadvisor will start verifying your details and confirm your property meets their guidelines. In this case, you might already have customer reviews. For services and amenities, update them as their availability changes. When you visit websites, they may store or retrieve data in your browser. While a description is not required, it is crucial to distinguish your hotel from the competition. For hotels small and large, it makes sense to list them on well-known hotel booking sites like Google and Tripadvisor.

Aim to write a customer-focused description of your hotel. Now onto amenities. While customer photos may exist on the listing, they may not be current or high quality.

The cookie is used to store the user consent for the cookies in the category "Analytics". Believe it or not, negative reviews are good for your business. With hotel booking engines like Google My Business, Tripadvisor, and Booking.com, you can meet the growing demand for contactless service. Advertise to travelers across Google, Bing, Facebook, Instagram, and leading Metasearch sites like Google Hotel Ads and Tripadvisor. Google makes it easy to add and verify your business. You can also download free marketing assets, like icons and logos, to add to your website, social media profiles, and more. Be part of our community of seasoned travel and hospitality industry professionals from all over the world. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Our Member Support team is available 24/7. Follow the steps outlined below to get started now. It does not store any personal data. If your business is not listed, just click the option at the bottom of the search results list that says List it now:. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. ", "For the past 15 years, I've used several different hotel booking sites to make hotel bookings for personal and business use.

You should respond to negative reviews promptly, though its important to engage with positive reviews, too. Similar to Google My Business, a listing can be requested without your input. Lets dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines. These include: Google provides many options within each category. Best of all, these services are free and packed full of features. The cookie is used to store the user consent for the cookies in the category "Performance". The sooner you can get your property listed on Google and other hotel booking websites, the sooner you can begin to build visibility and credibility.

You do not want to set an expectation for customers that is unrealistic.

Weve been in travel for over a decade, and your dedicated team of marketing experts will ensure your campaigns are set up for success. receipt invoice You should also add up-to-date photos of the hotel and its amenities. Check those you offer and add additional information as allowed. Get exclusive rates, easily manage your lodging, and access 24/7 support. It would be a pity for properties to miss this opportunity.. What should you add to your Google business listing? I'm determined to make a business grow. Join the worlds largest Lodging Performance Network to book and manage your companys lodging on one intuitive platform, with no contracts, no fees, and no minimum spend required. Which of the above hotel booking engines will you sign up for first? If youve not considered using these booking engines before, this guide will provide you with everything you need to get started. This brings customers right to your checkout funnel, which can boost your conversion rates. The cookies is used to store the user consent for the cookies in the category "Necessary". Debbi Booton, Senior Administrative Project Coordinator, Joy McCarley, Field Operations Specialist, Anuj Singh Parihar, Assistant Manager, Corporate Travel, For more information, please refer to our. We're free to use. If it does not yet exist, you can create the listing in minutes. Just follow these steps, and youll be a Google-verified hotel in less than a week. She took care of everything for me. If you want my team to just do your marketing for you, click here. Easy to use and compartmentalized just right to find exactly what we need., This platform is so easy to use. The customer service department is very responsive and has always accommodated my requests. These websites let hotels provide all of the information customers need to make an informed decision. Then, Ill show you how to request listings on the top hotel listing websites. You should, of course, include images of amenities and luxury services. These cookies track visitors across websites and collect information to provide customized ads. This storage type usually doesnt collect information that identifies a visitor. You want your photos to be front and center on the listing. Here, you will have the chance to add more information about your hotel and its services. We work with over 10,000 hotels, attractions, and tourism brands around the world. No long hold times, no re-routing. Join over 180,000 travel agents, professionals With our access to real-time traveler data, we know when someone is interested in traveling to your destination and we enable you to market to them when they are ready to book. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Google integrates seamlessly with its suite of industry-trusted marketing tools. Thats not the only benefit. First, search to see if your business already exists. This gives the customer greater control over their booking experience. With a Google My Business listing, your hotels address will automatically appear on Google Maps. I highly recommend using Hotel Engine!, "I feel like I just struck gold finding Hotel Engine, I am so impressed. Members save up to 60% on lodging. Get started by enabling the feature in yourSTAAH Extranetor emailing the STAAH team atsales@staah.comwith the subject lineGet Googleand your property details.