Their products are not sustainable and the company does nothing on a sustainability or social responsibility front. To calculate your engagement rate, its quite simple: Add up all the likes, comments, shares and saves, and divide by the number of followers you have. Check out our article on how to partner with brands without having a large following. Your portfolio is the best way for future collaborators to get a sense of your work, your editing, shooting skills, etc. You dont need to do it every month unless your numbers change drastically. Content creator: The name is pretty clear as to what they do. So make sure you include everything relevant that you can. Its also important to adapt these stats to the brand you are looking to work with. alert wish list kit Include those numbers to show that your audience values the content you provide and they take action. 
Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. Sign up for our newsletter to get our free e-book as well as our latest updates, travel recommendations, eco-friendly advice, inspiration, good vibes and so much more. And its not all about having a huge follower count either if a brand is super-niche, they may be looking for influencers that reflect their brand mission or match their key business locations. It takes a lot of work to be an influencer or content creator.
Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! If you want to check how much to charge per post, you can find out here. We dont include ours because we want to stay flexible and quote brands on an individual basis. You know how they say A picture is worth a thousand words?! Youre not a one-size-fits-all brand, so your media kit shouldnt be either. If you know your way around Photoshop with your eyes closed or have graphic design experience, then Adobes design tools are always a great option. For example, if your colors are muted on your Instagram feed and blog, dont use super-saturated colors in your media kit. 
However, you need to consider the time to create a post, from location scouting, shooting, retouching, writing the post or caption, editing, and posting. Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, youre working on a business project together. It needs to be in a format that people will be able to open without having to download a new program. Make sure your list of services is a list of things that you know you can add value for the brand. Congratulations! Basically, the goal of your media kit is to show how awesome you and your brand are. Dont have any testimonials on hand? Especially if you publish your media kit online. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. Hopefully, everything we have here will help you get to where you want. Dont be afraid to show off your audience that youve worked so hard to gain and build an honest relationship with. If you want to collaborate with brands on Instagram as an influencer, we recommend working on building up your community before approaching brands. Travel information like opening hours, business operations and prices may change. Check out sites like Fiverr and Upsell to see if you like the work the artists are showing. Why? Check out our article on the types of brand partnerships you can get today! Are there any questions you have that we havent answered? We want to inspire everyone to chase their dreams and leave a positive impact on Earth. For example, we have a few different media kits where we vary our service offering, the pictures we showcase and the testimonials we include. Shes worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting publish on a new post. 3d kit monitor viewer pc olympus lcd viewing environment provide standard movie Before you build your media kit, make sure you are clear on how you want to define yourself and stay true to that. Does it help them reach a new audience? Keep at it, and eventually, one will accept to work with you. These are the basics you should include in your media kit, but feel free to play around with it and make it your own. 
Well, the same applies here. What she got instead shocked her! But above all, make sure the info you do share is relevant to the brand you are working with. Thats why its important to keep the info as concise as possible. We all had to start somewhere, so start with what you have and what you love. Some people say that including fees is better because brands dont have to contact you again to get that info, making their job easier. Initially, we didnt understand why, as we thought having a media kit was a basic tool for creators and influencers. But dont worry too much about the length. We take all the efforts necessary to ensure the information included in this post is accurate, correct and current, sometimes, things just change! Talk about them on your socials (and tag them). A micro-influencer is an influencer who has 30,000 followers or less. social banners app mobile cgispread Our Later media kit template is completely free and can be sent to your inbox in minutes! Check out her top tips in this blog post. nintendo play No worries! Its really like a CV in that sense. For content creators, the same rules apply. If youre serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! For more information, please see our disclaimer here. Here are a few tips to keep in mind when building your micro-influencer media kit. In 2020, you dont need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. To install the template font to your desktop, simply open the font provided and click Install Font.. Just fill out the form below to download the template: Youll find that everything in the template is completely customizable so you can include your own images, your fonts, and even a branded color palette. And this is true for micro-influencers or huge social media celebrities. Note: The color is set at 20% opacity. clipchamp From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. Do you want to start collaborating with brands but you have a small following? With some quick design changes, you can make the template fully represent you and your brand! Check out the companys website and see what kind of pictures they already have, or the kind of pictures they are lacking and see how you can help them get better content. You can write articles for their blogs and website if you have some SEO knowledge. And dont worry if those numbers arent big. This applies as much for micro-influencers as content creators. Your email address will not be published. She sees tons of media kits from influencers big and small who want to collaborate with the brands she represents. Its super important to include information about your audience demographic; this is how brands will determine if your followers are the type of customers they want to be reaching. You can still grab some items you have at home and go shoot those. If you find anything in this post that is incorrect or outdated, please let me know in the comments so I can update it for other readers. Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! So its so important to stay professional when you collaborate with brands on Instagram or elsewhere. Check out our tips below to see how you can work around it! To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: Were big fans of Canva here at Later! They are invaluable. This may be the first time a brand is working with a micro-influencer, so make sure they want to keep doing it after you! Because you should make reading your media kit as enjoyable as possible. Voil! When you personalize it, it shows brands exactly why they should work with you. So you could have bronze/silver/gold type packages and customize while working with the brand to ensure you are offering them value, but also staying within their budget. So while you dont have to be formal, you do have to be professional. This is easier to do by email than in a takeaway media kit. For example, if you want to work with a clothing brand, take pictures of a brand you love and own. Whether a brand approaches you about a special project theyd like to collaborate on, or youre pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing. kotobee Plus, with tools like Fohr Card and SocialBlade, it takes a brand just seconds to find out if youre fudging your stats. If youre on a paid plan with Later, you can cut out a lot of your calculation time! So if you have previous partnership experience make sure to share it in your influencer media kit! Check out the free to use Google Fonts! We first built our media kit in Keynote because we didnt always have internet access when we needed to update it. It takes work to get to that status. Making a media kit is not hard, but it takes time and work. Is your audience who theyre looking to attract? windows enter ip Well, that depends. Big or small, every influencer or content creator needs a media kit. For example, if its a very local brand, highlight how your audience is mainly from their area. You can then approach them and show what youve already done for free, and how you can continue creating great work for them. creation kit When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. Even if you keep things short and sweet, just allow everything to live nicely within its space. Instead, pick brands that are aligned with your core values.
Dont be shy to include pictures, especially if youre looking to highlight your skills as a photographer. Your images make a really big impact, so its important to only use your best photography for your media kit no pixelated mobile shots here, please! In the end, those numbers are as important, if not more important than your follower numbers. Why do micro-influencers need a media kit? Theres nothing worse than getting a bounce-back email or having a huge file stored on your desktop. When it comes to design, its important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. Thats why we want to show you how to build a micro-influencer media kit! Include logos instead of just naming the brands you worked with, Dont just list your services, show brands what youve done for each. Not including fees also allows you to be able to offer a tiered pricing offer. You can use Powerpoint, Keynote or InDesign to build it if you have a clear vision of what you, but especially if you have the skills. and for your blog.
Ask someone else to read it. Because if the final product is not good, youre going to damage your reputation, but also tarnish the future for other influencers. Usually, brands are looking to work with influencers to gain access to their channels and their audience. Let us know in the comments if this was helpful for you. Also, be sure to compress it into a size that will go through easily in emails. Also, think about their previous brand partnerships who have they collaborated with in the past, and was it a successful campaign? Always keep your media kit current and updated, 9. If you have worked with brands already, this is a great section to include. Your email address will not be published. Lets start with the basics. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Your media kit should reflect not only your social growth and status but also your personal brand and style. retargeting aiia Its a great tool to have, so make sure you start early. Dont think that because you just started out or because your follower count isnt huge, you can wait until you build your own media kit. Now that you know why you need your media kit and what to include in it, its time to build it. To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. ads foreflight receiver sentry compact Its about quality, not quantity. Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day. Influencers are there to influence you to buy a new product, to make a change in your life, etc. Make sure what you deliver is the highest quality possible. Think about ways that serve both your audiences and business goals. These two terms get tossed around pretty often, and some may say they are interchangeable, but there are a few key differences between content creators and influencers. webstage During the whole month, we shared our tips with our Instagram community to help them ditch plastic too.
Or you can choose from some of the many media kit templates that Canvas designers have created to help get you started. There are a ton of ways to do it. They will usually not ask for visibility on the creators channels. controls Separate your stats if theyre different, 6. You can work with brands and take pictures of their products, or create videos to promote them. While you dont have to mention this in your opening pitch email, having a clear understanding of what your billing structure and project fees are will help you not only pitch the right-sized project but also get fair pay for the work you will be providing. There are 2 schools of thought about including your rate card in your media kit. You can then put them on your blog and media kit. If youve ever sat down at your computer to write apitch email, you can understand how daunting and tough it is to get started. The best social media marketing platform & link in bio tool. Required fields are marked *. As we said before, brands are often looking to work with micro-influencers, no matter the size of their following! Its very possible that the following you have on your blog is quite different than what you have on your social channels. All you need to do is download the files (you can use the sign-up box below!) Finally, you can also hire a graphic artist to create your media kit. Wed rather go with a personalized approach for our rate card and get to a mutual agreement with brands. We also dont want to scare anyone away! For July, we joined hundreds of million people around the world to go plastic-free. When shes not writing blogs with the Later team, youll find her outdoors with her dog, Arlie, or planning her next adventure follow along on @nikkitravelled.
Side note: All the brands we work with rave about our media kit. Studies keep showing how consumers areseven timesmore likely to trust someone they follow on social media over a conventional celebrity. For micro-influencers, keep in mind that quality always wins over quantity. Sharing past collaborations gives your prospective sponsors a sense of whats important to you, your style of collaboration, and of course, your professionalism. Thats why we split our stats when we present them. Testimonials from brands youve worked with, How to build a beautiful media kit as a micro-influencer or content creator, 10 tips to build a kick-ass micro-influencer media kit, 2. Weve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! a brand might want to create content or collaborate on a project that is showcased on your website as well.
Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how youd like your media kit to look. Theyll help you stand out and make the process so much more fun: As you saw above, theres a lot of content to include in your media kit. Beyond making you look professional, it actually makes you more professional. and have Adobe Photoshop installed on your desktop. If youre looking for a simple and super-quick template to get your media kit created in record time, try out our free template! Check out how well fashion influencer and stylist Asiyami Gold uses her photography to show off her own personal brand and style! It has to showcase what your essence is with every picture, every word. Theyre a part of the essential tools you need if you want to collaborate with brands. However, instead of focusing on the platforms you are present on and your demographics, you should instead focus on your work. Also, if you have worked with previous brands and have managed to help them grow their following or helped them convert sales, make sure you include those ROI numbers as well. In this blog post, youll learn how to create your own influencer media kit, what you should include, and to make it easy you can download ourfree influencer media kit template to get started with! translator pro Engagement rate is the percentage of followers or viewers that engage with your posts. Dont worry if you dont have a Photoshop subscription, you can get a 7-day free trial here.
Canva is available on desktop and mobile versions. Just like your Instagram bio, your influencer media kit bio is extremely important! Brands will immediately see the disconnect and it will make them think your brand is not defined. Just because you dont have a lot to say at this point, make sure what you do say is outstanding. Influencer: Influencers are the vloggers, bloggers, Instagrammers, storytellers and product reviewers on social media. Dont promote or work with brands that only offer good compensation or a shiny product. You can work with properties to showcase their spaces. Perfect your craft. Usually, brands wont consider you an influencer (or micro-influencer) without having at least 2,000-2,500 followers in your community. They want to know their age, where theyre from, what their passions are, etc. Dont be afraid to ask for what you think your work is worth. Again, dont include all of them, but the ones that will really highlight the great work youve done and the value youve brought. They have all the info they need from you from the get-go. You can spread the info around in other sections too. Your numbers are probably why a brand wants to work with you. They have gorgeous templates that you can fully customize from the colors to the fonts to use. Ready to start working with brands? Why? So make sure you include your portfolio of work in your media kit. This may be the first time a brand is working with a micro-influencer, so make sure they want to keep doing it after you! It shows your attention to detail, and that you have relevant experience in their industry. Nikki is Laters Editorial Manager. It can be all too easy to spend hours fine-tuning your design when you could be pitching to prospective brands! Please like, comment and share, every action on your part helps us out tremendously and is very much appreciated. The lack of professionalism and respect for the client were a small glimpse of what it would be like working with her. If not, we recommend you check out Canva. Were hoping that this article will help you build a kick-ass media kit, will help you stand out and get the collabs of your dreams. Thats why its so important that your influencer media kit represents you and your brand. Brands want to know who your audience is. At this point, dont include every single thing you think you could do for a brand. Influencer marketing shows no sign of slowing down, so now that youre armed with your media kit, youll soon be working on opportunities and collaboration projects for the brands that you love. Keep all your communication cordial and respond in a timely manner. You dont necessarily want the whole world to know your pricing structure and fees right off the bat. If youre aspiring to be a content creator, there are plenty of opportunities for you! Remember your media kit will tell a story about you and your brand, so theres no need to write a novel! gimbal Once youre done with your media kit, and its ready to send out, turn it into a PDF or a jpeg. Let your images, stats, and most succinct paragraphs do the talking for you. There is no right or wrong answer, its totally up to you. Looking for some font inspo? And, influencer marketing isnt going anywhere. All too often, theyre poorly made and lack the important information brands need to know that they HAVE TO work with you. If you need some tips on growing your community, here are some articles that could help you: How to grow your account How to take couples pictures Learn more about how Instagram works so you avoid the mistakes we made when we got started. Welcome to the most underrated and under-visited country in Central America, Honduras. It shows brands that you know your numbers, youre serious about your work, and that you know your demographics. You dont want to write a dissertation about why a brand should work with you. Just like you do with your CV, spell-check the shit out of your media kit. Your stats and platforms you are present on, 5. What better way to show off your strengthens than to share a testimonial from someone who has worked with you its a real insight into your work ethic and how seriously you take your influencer career. These are all questions they want to know the answers to. It shows brands that you are growing in the right direction. Again, the goal is not to bombard them with a ton of info, but to give them enough relevant information to help them see the right fit for their brand. Often, they will also ask that you provide them with images and content that they can also use on their channels. Make sure you include all that good stuff. looking to work with micro-influencers or nano-influencers, how to partner with brands without having a large following. You can also keep them organized and easily accessible. The important number they want to see are your reach, the number of views you get, and your engagement rate. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! Instead, focus on impressions, reach, engagement, even growth.
It also gets rid of any ambiguity about your costs. You can use different designs based on the type of media kit youre building, using your brand colors and fonts. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. Ours are! Looking to learn more about what brands look for in an influencer when they consider a partnership? So rest assured You dont need to have a ton of followers to start collaborating with brands or to offer your services. Also, think about including your best performing blog posts or content that really resonated well with your audience. And if your media kit isnt ready, youll be missing out on some big opportunities to build your portfolio and collaborate with brands on Instagram. Nothing tells brands that youre worthy of their trust like seeing that other brands are happy with the work youve done. Our goal was to avoid all plastic for #plasticfreejuly. This way, brands can see the extent of the work you do and can choose amongst those services. A media kit is a document that highlights your main achievements, key stats, and must-know information about your social platforms (i.e. If youre a photographer with experience with products, hospitality or nature, make sure you highlight the work youve done. Also, the most important advice we can provide here is to tell you to stay true to your values. Content creators createhigh-qualitycontent, whether photo, video or both. Focus instead on your best work, the work that will help you grow your brand and your portfolio. Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. While theres no hard and fast rule on what stats to include in your influencer media kit, its a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. This is already getting you an in with the brand.