But youre also confused because you dont know what to look for in an NFT project? If you do not believe in play-to-earn games, then you probably shouldnt invest in a project that plans to create such a game. Bored Ape Yacht Club, currently the most successful project to have ever existed, had all its artwork done by a freelancer for a one-time fee. Some marketplaces only sell Ethereum-based NFTs, while others have their own blockchains, sidechains, and currencies. Make sure they fall in love with your NFT, story or project. Here at Tokenized, we want to help you learn as much as possible about the coming NFT revolution. Its used to prevent illegal activity like money laundering, funding of terrorism, and tax evasion. Is it utility? They have a clear value proposition for their community members. If a project is being promoted by these characters, stay away! NFT launches are all about building excitement and community. A good example of this is CyberKongz, where each holder of a Genesis Kong receives 10 $BANANA per day. The best thing is that were early.

PR is a hugely underestimated marketing tool. Its easier for anonymous teams to abandon a project if their personal reputations are not on the line. That might sound crazy but the cheapest Genesis Kong also currently costs 80 ETH ($250k). The benefits of these types of innovation are cyclical: creators give value to fans, others see this value and want to be involved, the value of the NFTs grows. You can buy one PS5 for $500, but if you want another you need to look for it elsewhere or bid on it on eBay. Artistic merit is subjective and some very successful projects have objectively horrible artwork.

At the risk of sounding like a broken record, we do need to point out that all of the content in this article is purely for informational purposes. Its just up to you and your team to execute.

Based on the speed of technology, there are several NFT projects. Even mainstream brands are watching the NFT scene. The Ethereum community has been at the forefront of NFTs, DeFi, and DAOs. Every successful NFT project adopts different but similar brand-building strategies. What type of value is it going to provide to your community? By setting purchase limits and authenticating each customer, all users can participate in a fairer drop, and secondary value can be realized for buyers on the resale market. Will you take royalties from resale of the NFTs? A key element of making the NFT space fairer is proof of personhood (PoP). As mentioned in the last section, a high holder count will usually result in more stable prices. Every Veefriend doubles as a ticket to the exclusive VeeCon conference. Remember that for every successful NFT drop, there are dozens of others who dont get it right. 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Some are more environmentally friendly, others have lower gas fees, and some offer interoperability. Exposure via the social media channels of well-known celebrities is very likely to boost the perception of that project. Home > NFTs > Learn > NFT Investing: What Makes a Good NFT Project? And over the past year, weve worked with many high-profile NFT projects to ensure their drops are fair and problem-free. We know the launch wasn't exactly what we wanted for our community to experience, but with the help of Queue-it we were able to effectively work on resolving issues and making things right for everyone that stuck with us. With customers expecting fair, orderly, and problem-free product releases, NFT businesses are seeking out new ways to control the traffic surgesthat come with NFT releases. A few of the larger marketplaces include: Choosing a marketplace and choosing a blockchain go hand in hand. The values of your community can always change. For instance, CryptoPunks tokens, pixelated humanoid characters that were given away for free back in 2017, were worth a minimum of about $400,000 when I wrote this. Its the most crucial day to have your entire team prepared. Social media is your friend. NFTs are an extremely new asset class. After all, why are you doing what you want to do? Thats why most project founders would kill to know how to get verified on OpenSea. It was launched with a narrative and a vision. Koala Intelligence Agency perhaps does the best job of this, by making its tokens "agents" and giving owners missions. Each major spike in fees is associated with a high-interest NFT project. You want NFT owners to feel like they're part of the experience. The days of physical brand building, which has helped companies such as Nike, Gucci, etc., create their followings, is being replaced by a digital metaverse with a cult following. It had a professional website, a fun and lighthearted brand voice, and was committed from the outset to creating benefits for an exclusive community. If theres little demand, you may be forced to sell at a discount, even if the market price is already low. Do you want the NFTs to live on or off-chain? Founder atBDE Ventures, a marketing and consulting agency. NFT Investing: What Makes a Good NFT Project? And the most successful projects tell a compelling story to ensure their audience understands the same value propositions. Just remember to do your own research, watch out for red flags and never invest more than you are willing to lose. The Apes exist in a future where early crypto investors, wealthy beyond belief, gather at a yacht club with like-minded Apes. Always remember that successful NFT projects are not made overnight. Think of the blockchain as a decentralized database that is not owned by anyone. If you take nothing else away from this guide, consider and answer these seven essential questions for a successful NFT launch: With these questions answered, and all the steps on this checklist ticked off, your project will be set up for success. There are roughly 2 different categories of utility that have emerged. And if youre wanting fans and customers to continue to hype your NFTs, you need to create value that lasts. Will your NFTs live on-chain or off-chain? Implementing such a model makes it difficult or impossible for crypto whales (people or entities with huge amounts of cryptocurrency) using bots to snatch up a large portion of the NFTs. Thus, NFT projects are already on the path to becoming global brands, led by art, incredible marketing and community building. We highly recommend that you spend at least a few hours inside a projects Discord server in order to assess not only how active the community is but also how responsive the founding team is. Projects such as CryptoPunks, Bored Ape Yacht Club (BAYC), Koala Intelligence Agency, Art Blocks, CyberKongzand many more are changing brand-building approaches. Establishing communities for NFT projects really comes down to getting buy-in from your audience. NFT projects with profile pic collections of 10,000 items are at the forefront of a totally new asset class. The most successful NFT projects communicate the purpose of their existence. The last question captures this step. The second category is purely digital in nature and can involve access to certain areas within the projects Discord, early access to content, access to play-to-earn blockchain games or even yield from the projects own ecosystem token. We asked a representative from Niftys how they handled massive demand and dealt with the issues that come with selling at scale: Fans of the Matrix were even more passionate than we anticipated, and as a result, the demand surpassed our expectations. A good NFT project usually has a healthy mix of a strong founding team, vibrant and positive community, a clear vision of how to increase value, effective marketing and elements of gamification and utility which build loyalty amongst their token holders. gamestop nft They usually promise people unrealistic amounts of free money or crypto for simply following them and liking their tweets. 1 $BANANA is currently worth $26, so that means $260 per day. And that still holds true if the primary objective of the project is to create or promote some form of art (e.g. The utility was built into the NFTs from the start. This approach creates a large and diverse holder community who believe in your project, which is key to long-term success. Gary Vaynerchuk created the collection of 10,255 tokens, and holders will be able to attend VeeCon for the next three years. They fade away due to technical difficulties, glitches, or a lack of focus on fundamentals. Twitter, Discord, Instagram, Telegram etc. We have an excellent article on NFT roadmap examples that we recommend you have a look at too. Just like you are reading this article right now, trying to figure out what makes a good NFT project, most people tend to gravitate towards the things that have been mentioned in the media. nft In this asset class, the survivors are the winners. During high-demand product releases, it pays to be prepared. NFTs as access passes are a growing theme. Focusing on your first 1,000 fans can carry you very far in reaching a wider audience. If not through code in your smart contracts, then through copy on your website and information in your whitepaper. What skills do the founders bring to the table and are they the necessary skills to pull off a successful NFT project? We know real-world objects are scarce in their nature to have value. Likewise, among marketplaces, you can pick and choose where you would like people to buy your NFT collection. So, once you have your NFTs ready for release, its time to get people excited about them. This is because the NFT world is very dynamic. Related: Customer Loyalty in Ecommerce: The Surprising Benefits of Online Fairness. Utility is becoming an increasingly important aspect of many projects roadmaps. Once a project is successful and has an established style, its relatively easy for other talented artists to imitate it and thereby fill the gaps. NFTs are so exciting because fans and community drive their value. So is this what makes a good NFT project? They're also revolutionary when it comes to branding. While the launch wasnt issue-free, Niftys managed to sell 100,000 NFTs without charging users gas fees or cancelling and postponing the launch. As the name suggests, PoP means each participant is required to prove theyre a real person. Heres the answer. Establish social media channels (Twitter and Discord are the main areas NFT enthusiasts spend their time, but its also worth considering Instagram, Reddit, and Telegram), Reach out to NFT influencers and consider donating NFTs to them for support, Create promotional videos, photos, and written content, Create a presale sign-up form and mailing list, All major partners and third-party services are informed about the drop, Staff know their responsibilities and have clear channels of communication, Customer service ready and people are monitoring social media channels, Technical support is monitoring for issues and have plans in place for quick solutions. For unprepared websites, 300,000 users is more than enough to bring a sale crashing down. This is also where the total number of unique token holders comes into play. And yes, an anonymous team is unfortunately a bad sign. aworld nft Very often these projects will end in a so-called rug pull, where the founding team disappears with all the money. Do I qualify? But selling out isnt possible without first generating an audience that believes in the project. In fact, make sure you check out the lists of music NFT marketplaces and photography NFT marketplaces that weve put together. These contracts are crucial to the value proposition you give buyers. In a recent NFT launch by Niftys, over 300,000 accounts virtually lined up for a shot at The Matrix Avatar NFTs. Even on fixed-price NFT releases, however, projects quickly mirror auctions in the form of gas fees. Even for NFT collections that strive for fairness and diversity by selling at a low initial cost, customers end up competing over NFTs through gas bidding. As businesses navigate the exciting space of NFTs, many quickly realize the interest in NFTs exceeds the capacity of their websites. 2022 Forbes Media LLC. What is Cryptocurrency Mining? Smart contracts enable you to get a cut on all future secondary sales as royalty payments. With increasing NFT prices many late investors obviously want to know how the team plans to bring additional value to its holders which will help increase the tokens price. RELATED: 39 NFT Ideas & Examples: The Wild, the Weird & the Wonderful. NFT Enthusiast & Consultant. You or the public? Who will mint the NFTs? However, make sure that the project is not lost amongst the myriad projects which never see the light of the day because they never found their root purpose of existence. Next, you can improve the technology itself to have NFTs more closely integrated with "opening the doors" meaning nothing else is needed but the NFT itself to physically grant the access. In fact, marketplaces like NFTically will enable you to launch your NFT collection integrated with multiple marketplaces and blockchains simultaneously. Visitors who enter virtual waiting rooms for NFT drops can be authenticated as real individual customers. This doesnt mean the team isnt trying, but it might mean they simply lack the ability to execute. The drop day is the culmination of all your hard work. Remember, you are buying into a vision and the likelihood of that materializing will largely depend on the ability of the founders to actually execute it. By limiting the outflow from waiting room to transaction page, NFT launches can spread transactions out over a larger period and avoid gas wars among customers. Create videos, photos and written content, Do frequent AMAs and communicate the vision of your NFT project, Reach out to social media influencers and convince them to help you market your project. VeeFriends, for example, has gone beyond its initial promise to buyers by creating a Pre-Launch Program (PLP). User experience and story buy-in are key. And even for features that arent fixed, you should establish what your NFTs will offer and include from the start. Great article by @ChrisHeidorn from Tokenized here: https://tokenizedhq.com/what-makes-a-good-nft-project/. Many get priced out of buying, others lose gas bidding wars, and others leave frustrated, having spent more than they intended or than was advertised. Not only does it make the NFTs more attractive to others, but it also makes the owners want to flaunt them. Once youve chosen your blockchain and marketplace, its time to write your NFT smart contracts. Lack of price appreciation is one thing, lack of volume is another. For instance, CryptoPunks recently signed a deal with United Talent Agency to let the agency represent the project for TV, games and other media. Where they did face issues, Niftys showed their commitment to fairness and the community by giving out free NFTs to those affected. For every NFT creator, there are two early decisions that are vital to the success of the project: where youll sell your NFTs, and which blockchain youll mint them on. As a result, make an NFT project that has an original story. The co-creator of Ethereum, Vitalik Buterin, wrote a thought-piece on achieving fairness in product launches, outlining the five goals of an ideal NFT launch: In these criteria, Vitalik stresses that giving a fair and simple NFT launch to as many people as possible is the best way to create community engagement and enthusiasm. Part of that could be attributed to the high volatility of the ETH price. Is It Possible to Get Copyright Protection For an NFT? Vitalik calls this auction-by-other-means, and its more common than many realize. While you can take the help of marketplaces to help you understand how to navigate through these, it is better if you decide for yourself. Having worked with banks, tax agencies, and crypto exchanges, Queue-it is highly familiar with KYC and can help support fairness and regulatory compliance. This is when owning an NFT gives the holder access to certain benefits. If you can get your audience on your team and out there championing you in a big way, you're much more likely to make it. These NFTs are used for varied purposes, such as generating events creations,, Non-fungible tokens or NFTs have taken the world by storm. If you research thoroughly and conduct proper due diligence, then chances are you will succeed in investing in a number of very promising projects with a bright future. Its the NFTs that sell out fast that make headlines, capture the attention of NFT enthusiasts, and realize increased value on the secondary market. Using Crypto, How Can I Make a Passive Income? Unless you've been living under a rock, such as the EtherRock that recently sold for $1.3 million, you've probably heard about non-fungible tokens(NFTs). This means that the median buyer paid 1.49 ETH per NFT, when the price of the project was set at 0.07 ETH. Ensure that when you get website visits, Twitter follows, or new members to Discord channels, youre delivering fresh and engaging content and product teases to get fans excited and ready for launch day. The vast majority of people will lose money in this market. As buyers fight over a limited supply of NFTs, they bid against one another on whose transaction will go through. Hence, if you think successful NFT projects are pictures on the blockchain, youre wrong. BAYC created a world that people could only join by buying their NFTs. Every successful NFT project ensures that its community members continue to benefit above and beyond what was promised. It also doesnt mean they cant turn it into a successful project. The current Mutant Ape floor price is almost 8 ETH (approximately $30,000). Can they access exclusive media using the NFTs? But, first lets understand some basics about the metaverse and NFTs in general. As a result, this is the best time to launch. Gary Vaynerchuk outlined all the features of his highly successful VeeFriends NFTs ahead of time. When devising your communication strategy, determine the story you want to tell, explain the value of your project early on, and be clear about the journey you want to take buyers on. Will you mint the NFTs, or will you allow the public to mint them? But you can make it easy by knowing youre why. And these tokens are required in order to pay for things within the ecosystem. We are going to start off with the positive indicators, which will help you fill up a pipeline of prospects. Is It Better To Lease Or Buy A Car In Summer 2022? BAYC call bonding curves a Ponzi scheme, emphasizing their fair fixed pricing model. Some of them promise you NFT whitelist spots on a big upcoming project, though these can also be legitimate. The vast majority of startups fail and the same holds true for NFT projects. The serums alone generated millions of dollars in value for Apeholders. Was there a single huge pump at the time of mint and then it just fizzled out over time? Beyond high gas fees, website crashes are a key threat to prepare against when releasing high-demand NFTs. Fun, Interactive And Meaningful Experience. They are rarely interested in the long-term viability of a project. These early decisions matter because features like royalties, rarity, and mint amount are fixed after the initial minting. nutrient nft technique film wait please On top of this, when people see the value original holders are getting out of particular NFTs, theyre more likely to participate in the next release. As with all investments, every asset class that requires a significant amount of research has its own set of indicators. In this article, we draw on these insights and showcase success stories from some of the biggest NFT projects to outline the key preparations you need to make and the tough questions you need to answer to pull off a successful NFT launch.Here are the 9 steps weve seen successful NFT projects nail, and that you should consider prior to your NFT drop: RELATED: NFTs Explained: Everything Your Business Needs to Know. When setting purchase limits, PoP and KYC allow businesses to authenticate each customer, so savvy users cant exploit the sale using shopping bots, VPNs, or multiple devices. vechain vechainthor migrate That doesnt mean that a free mint will necessarily perform any better, but at least the burden of risk is shared between investors and founders. These strategies have helped create a vibrant community for them, which means more awareness and mainstream interest. What makes a good NFT collection is not the number of mints you do. But despite the current popularity and value of the NFT sector, I think there's still plenty of room for improvement in approach and technology. However, you dont need to make the same mistakes that we did and therefore some of our advice will likely be useful to you. BAYC has many different "traits" (visual properties) for its 10,000 NFTs. When everything has gone perfectly in your checklist until this point, the drop day can make or break your project. Fairness is a hot topic in the NFT space. Please make sure that you have done your own research before investing and never invest more than you are willing to lose. For example, Nike patented CryptoKicks, and other consumer brands such as Coca-Cola, Taco Belland ASICS have used NFTs as part of their marketing strategies. When your project will be most visible. Do they double as tickets to an exclusive event? The simplest suggestions are the most difficult to pull off. They clarify their objectives with fun and heart. The more excitement surrounding your NFTs, the more value people will ascribe to them. Its payday. Now that weve established what sort of indicators will help you choose a big basket of prospects, lets have a closer look at the early warning signs of a scam or simply a bad project. They use strategies such as community engagement, opinion polls, extra benefits and more. If youre thinking about starting an NFT project of your own, well done! Not to worry because weve all been there and its literally just a matter of learning by doing. And a pitch deck is never a guarantee that something will actually happen, they are merely a promise at a point in time that a founding team plans to do something. While this benefits the miners, customers end up spending more than expected, and many are quickly outbid by whales and bots. On the latter point, we were happy to announce that all Niftys users who queued for a Matrix Avatar will be receiving a free glitch in the Matrix NFT., NFTs Explained: Everything Your Business Needs to Know, How Major Retailers Are Using NFTs To Drive Sales & Boost Brand Loyalty, 11 Exciting NFT Trends Shaping the Future of Non-Fungible Tokens, 39 NFT Ideas & Examples: The Wild, the Weird & the Wonderful, Customer Loyalty in Ecommerce: The Surprising Benefits of Online Fairness, support fairness and regulatory compliance, Everything You Need to Know About Preventing Online Shopping Bots. So if someone asks what makes a good NFT project, the roadmap shouldnt be your first response. After reading this article in full, youll know exactly what makes a good NFT project.

One of them is the fact that NFTs have become mainstream and are on the verge of claiming market share from multiple markets and industries at the same time. So what makes a good NFT project?

But if theres little trading volume, then its also an increased risk for investors. digital art, music, film, etc).

| How Cryptocurrency Mining Works. Customers who arrive on time for an NFT launch are given a randomized place in queue and are then throttled back to the website to purchase when its their turn. Research from Paradigm shows that during The Sevens NFT drop, gas prices peaked at 12,246 gwei. As an investor, you want to be sure that you can actually cash out of your position at a reasonable market price. It might seem counterintuitive that the art is non-essential but its true. Another way NFT projects go about brand building is by offering members an interactive and fun experience. How will features like randomness, rarity and voting rights work? Learn social media marketing or find someone who does. Is there any additional utility built into your NFTs? We help you navigate this fascinating new world of non-fungible tokens and show you how you can integrate tokenization into your own business. So, write it down. Value is both subjective and objective. Over the past year, average mint prices have consistently increased. And alongside these big players, NFT collections by artists, developers, and creators of all kinds are thriving and seeing major success. A bad NFT project will usually raise multiple red flags.